Disrupting the savings and lending market in Uganda: The story of MoKash

The MM4P programme in Uganda, in collaboration with PHB, supported MTN in its journey to launch and refine the MoKash product. Starting with initial research to define the route-to-market strategy for rural areas, MM4P and PHB helped MTN overcome barriers and design an effective customer engagement strategy. Drawing on that experience, this focus note highlights some of the key success factors for MoKash in the first year after launch.