Examining Customer Journey's at Financial Institutions in Cambodia

  • July 31, 2018

  • Publications, guides and communication materials



UNCDF SHIFT and UN Pulse Lab Jakarta are pleased to launch their new report ‘Examining Customer Journeys at Financial Institutions in Cambodia’. This study encourages a shift in focus from examining access to finance to understanding actual usage of financial products. The study demonstrates the potential of Big Data analytics to generate granular sex- and youth-disaggregated information on the use of financial services, and to apply insights to inform product development and policy making.

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