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Communications for Development @ UNCDF - Index

The state of communications in international development
and its relevance to the work of the United Nations

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Adam Rogers
Chief, Communications and Public Information Unit
United Nations Capital Development Fund
adam.rogers@undp.org

9 March 2005

Table of Contents

Abstract
Introduction
A Review of the Literature: Defining the Debates of the Dominant Discourse
... Definitions and the evolution of relevant theoretical frameworks
... Opposing the diffusion of the diffusion theory
... Reaching across the divide
... The middle road to the tipping point
Devcom Efforts at the United Nations
... Inter-agency and cross-sectoral initiatives to promote devcom
... Ongoing development communication activities at different UN organizations
... Evaluating the Work of the UN in development communication
Current trends and opinions: a survey of communications professionals among the world's top development organizations
... Survey methodology
... Participants
... Survey results
Summary and Conclusions
... Not to neglect ICTs for Development
... The development of devcom and Weick's information systems theory
Limitations and Lessons learned
... Better wording and order of questions
Questions for Further Research and Reflection
... Find a more effective way to measure impact through empirical indicators
... Revisit the value of diffusion devcom
References
Annex A: Development Communications and the UN's Millennium Development Goals
Annex B: Recommendations from the Ninth UN Roundtable on Communication for Development
Annex C: Survey: Sample letter of invitation
Annex D: Survey Questions
Annex E: Survey Results: definitions of the discipline
Annex F: Survey Results: Reasons given for provision or lack of provision of financial resources for development communication
Annex G: Survey Results: Millennium Development Goals
... MDG 1: Eradicate extreme poverty and hunger
... MDG 2: Achieve universal primary education
... MDG 3: Promote gender equality and empower women
... MDG 4: Reduce child mortality
... MDG 5: Improve maternal health
... MDG 6: Combat HIV/AIDS, malaria and other diseases
... MDG 7: Ensure environmental sustainability
... MDG 8: Develop a global partnership for development
Annex H: UN General Assembly Resolution on Communication for development programmes in the United Nations system
ANNEX I: Abbreviations and acronyms used in the text
Footnotes

Table of Figures

Figure 1. Rogers' S-shaped curve of diffusion
Figure 2: Concept map of directions of communication among stakeholders in different approaches to devcom
Figure 3: Breakdown of survey representation
Figure 4: Perspectives on how communication should be used in development
Figure 5: Percentage of an organization's operating budget for devcom
Figure 6: Which MDGs are your organization supporting through devcom activities?
Figure 7: Point in the survey at which some participants dropped out