Case Study: Pafupi Savings - Expanding Financial Inclusion to Rural Women
Summary
This case of NBS Bank, Malawi, explores the introduction of the tailored savings account, Pafupi Savings, designed to expand access for low-income and unbanked people in rural areas, especially women. Pafupi Savings relies on agency banking, mobile technology and community-based marketing to reach rural women where they are.
By Women's World Banking and MicroLead, a joint initiative of UNCDF and Mastercard Foundation, and with additional support from the Bill & Melinda Gates Foundation and LIFT Myanmar.
