UNCDF, in partnership with the European Union (EU), aims to bring its experience in youth financial inclusion to catalyze economic opportunities among the youth of The Gambia. To meet that objective, UNCDF conducted a study to assess the demand for financial services from youth living in the North Bank and the Lower River regions – using a Human Centered Design (HCD) approach. The study conducted focus groups discussions with local youth and interviews with local stakeholders within the Youth Economic Opportunities ecosystem and the financial inclusion sphere of The Gambia.