Examining Customer Journey's at Financial Institutions in Cambodia



UNCDF SHIFT and UN Pulse Lab Jakarta are pleased to launch their new report ‘Examining Customer Journeys at Financial Institutions in Cambodia’. This study encourages a shift in focus from examining access to finance to understanding actual usage of financial products. The study demonstrates the potential of Big Data analytics to generate granular sex- and youth-disaggregated information on the use of financial services, and to apply insights to inform product development and policy making.