AKTZ Industries Ltd (Alaska) is an agri-value addition company playing a very key role to support the work of smallholder farmers in Tanzania. The company’s business model links the rural smallholder farmers produces with major markets in urban areas. Alaska’s intervention has significant impacts to the community and especially marginalized women who are the main target.
By providing market to farmer’s produce, the local economy in rural areas improves but also provides for food security, entrepreneurship, job creation and other multiplier effect on the local economy. Value added quality products (eggs, rice, maize flour, sunflower oil, etc) are sold through supermarkets, restaurants, hotels and direct delivery to selected customers and of recent to women roadside food vendors.
Of recent, Alaska launched an online sales platforms (https://alaskaskitchen.inalipa.shop/) intended to capture online customers. This is done in partnership with another logistic company (AIM Co) responsible for distribution of products. Customers can now place order online and get products delivered to their homes. The strategy is slowly gaining traction within certain classes of customers and seen to be a future competitive strategy. Currently the uptake is still low with average of three customers per week.