UNCDF Myanmar MicroLead Expansion Partner Alliance currently offers two loan products: Maharmate (group loan) and Shweyaung Anagat (Individual loan). In line with its ambitious growth plans and mission of providing a wider range of products to meet clients’ needs, Alliance is looking to add a savings product to its current offering. With this objective, a research project was undertaken with the purpose of investigating the current savings scenario in the region of Mandalay and to inform product development.
The proposed research focused on the following objectives:
• Identify the existing saving habits and practices among existing and potential clients;
• Understand the level and nature of demand and interest in a saving product: measure the willingness to save and explore specific needs; and
• Identify preferences for products and processes. Guided by these objectives the research produced specific recommendations on product features to inform the next phase of product development.
Guided by these objectives the research produced specific recommendations on product features to inform the next phase of product development.